Strategic brand, marketing and communication professional with more than 15 years’ experience. Key participant and contributor in regional marketing communications planning process with clients such as Samsung, Exxonmobil, Apple, Nokia and Allianz. Workscope included budget allocation and management, relationships and engagement with various stakeholders.
Spent more than 5 years as adjunct lecturer with Temasek Polytechnic and Singapore Polytechnic,
I enjoy working with youths and making an impact on their lives. While at Singapore Polytechnic, I taught at School of Communications, Arts and Social Science.
Known for being a fast learner, responsible and adaptable professional.
Well versed in the communication spectrum from branding and design to writing and print & online content development, Lenca has over 10 years of experience in the creative, education, hospitality and non profit fields. She is also adept in engaging various stakeholders of diverse cultures and has a keen interest in Corporate Social Responsibility, giving back to the community in various ways. She has briefly worked and lived in Australia, Hawaii, New York and Singapore.
Key professional skills
• Brand Management • Stakeholders Engagement • Corporate Communication
• Events planning • Chinese - English translation • Editorial & Graphic Design
A marketing professional with 8 years of experience in brand, product, services marketing and corporate events management. I've worked in start-ups to mid-sized companies to be their indispensable marketing strategist.
Content Management: Wordpress, Sitecore, Basic HTML/CSS
CRM and Marketing Automation: Salesforce, Dynamics, Zoho, Salesfusion
Others: Hootsuite, Digital Photography, Adobe Lightroom, Filmora, Google Analytics
Strategic thinker, active “doer”, brand champion, passionate and professional
Over 16 years of experience across different marketing disciplines – campaign management, database marketing, loyalty marketing and product management in the telco, media & travel industries.
She just completed a digital marketing assignment with an Artificial Intelligence Startup.
In previous role, she led a team of 6 to secure strategic partnerships across 5 key benefit categories from Food & Beverage, Travel, Shopping, Entertainment to Leisure. She and her team also signed up more than 50 merchant promotions for major keystone events and increased engagement by close to 20% from previous year.
At a Multinational, she was responsible for project management and key coordination for launch campaigns and promotions for 7 Content Verticals – Entertainment, Sports, Lifestyle, Education, Music, Games and Reading.
CC has strong analytical skills and great interpersonal skills, traits that will work well in any sales-oriented organization.